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The HEC had already paid DC Comics a licence fee to use Supermans image for their earlier campaign, so most of the new budget was spent on the TV advertisement, which cost 417,500 to produce (Health Education Council, 1979)

Full ink inscription on the verso reads: "Hey Jo - Thanks for all the good treatment in NYC - it was a fabulous big time

Activate: Inhale through the mouthpiece to activate the device

This highly addictive chemical, after all, can temporarily provide a sense of relaxing sensation

The state law is basically unenforceable, said Kevin Goebel, manager of legislative programs for Berkeley-based Americans for Nonsmokers Rights