In the first year of its Unsmoke campaign, PMI launched a new high-tar, high-nicotine cigarette brand in Indonesia, expanded cigarette production capabilities in Uzbekistan and promoted and sold flavored cigarettes at a youth-oriented music festival in Argentina
[7] These works regularly circulated between the Amsterdam headquarters and the various factories around the world, in Spain, France, Italy and Switzerland
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I can very well understand the need for such brands to change their marketing as such optics will only lead to their detriment especially nowadays with more health-related conversations and consciousness