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The Jenny McCarthy blu eCigs ad hints at this notion, with such phrases as "smarter alternative to cigarettes," "without the guilt" and "now that I switchedI feel better about myself." Editors of The Lancet called promotion of e-cigarettes "a moral quandary" because of this potential to replace harmful cigarettes with something slightly less harmful yet just as addictive

You may be exposed to other potentially harmful chemicals that may be present in vaping products

That means the first puffs contained somewhat less of the toxic chemicals than later puffs did

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Now the FDA is stepping in to address what some are calling a health epidemic