In the post-war days, since cigarettes were in short supply, people smoked them up until the base
Plus, finding that perfect nicotine strength in pre-made liquids is often a mission impossible, leaving you with a vape that's either too harsh or too weak
A person who does not operate a business cannot be licensed
Nicotine artificially elevates dopamine levels, reinforcing addiction through the brain's reward system
"The original idea was you could win an unlimited amount of money, you could just go on forever, but the questions would become increasingly impossible so you'd reach a point where But no-one would insure that just in case so we had to think of a limit, so we thought, well, a million, why not?" he told BBC Sounds' The Media Show