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They fundamentally changed how tobacco companies built brands, expanded internationally, and connected with consumers

Targeting people around the world who face inequity makes already unfair, unequal systems even more unequal

Why do we love candy cigarettes

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In 1928, the American Tobacco Company began running ads for their Lucky Strike cigarettes, specifically targeting women with the tagline Reach for a Lucky instead of a sweet. Often featuring thin, attractive women juxtaposed against obese ones, these advertisements pitched cigarettes as a way of guarding against unhealthy snacking that might lead to unattractive weight gain