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Researchers at University College London found that on average a single cigarette takes about 20 minutes off a persons life, meaning that a typical pack of 20 cigarettes can shorten a persons life by nearly seven hours

doi: 10.1038/s41586020-27328 58 LiangDMinikesAMJiangX

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Regulatory impact is more visible in product mix and launch planning, with regular and menthol variants gaining relative weight in more restricted countries

Global health initiatives, such as the WHO's Framework Convention on Tobacco Control, aim to assist countries in reducing smoking rates by investing in media campaigns, enhancing regulatory enforcement, and increasing health warnings on packaging