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They know that if Black people travel on a particular bus from their neighborhood into downtown Pittsburgh, let's say, then you can advertise Black-themed mentholated ads on the inside of the bus, and you know you're reaching your audience

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The best available scientific evidence, the Reynolds spokesman claims, demonstrates that menthol cigarettes do not cause people to start smoking earlier, smoke more cigarettesor make smokers more addicted than non-menthol cigarette smokers. In any case, Big Tobacco has worked hard to befriend the black community

Making the imagery of smoking look positive can actually promote smoking among kids, especially if the packaging is also similar

Sanji and his father figure Zeff were stranded on a desert island when he was a boy, and he almost starved there