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However, studies have found that adding names and ages of the individuals that are appearing in the graphical pictures on the packs will increase the effectiveness of the warning [1]

The ruling, made four years ago but which became law today, stated: Menthol, by its pleasant flavour, makes tobacco products more attractive to consumers and reducing the attractiveness of those products may contribute to reducing the prevalence of tobacco use and dependence among new and continuing users." Other cigarette flavours, such as those with fruit additives, were outlawed following the ruling, with the ban on the more popular menthol flavours pushed out until 2020

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Nat Rev Endocrinol

This helps address the behavioral aspects of smoking addiction