Research shows that these claims do mislead consumers
2000 Sep 1;27(3):429-36
David Adelman of Morgan Stanley said: 'If plain packaging were adopted in the UK, some other nations would most likely mandate [it] as well.' Adam Spielman, a tobacco analyst at Citigroup, told the publication: 'Plain packaging would level the playing field, making premium brands less attractive to smokers, and would lead to a rapid worsening of the downtrading [falling sales] trend which has been going on for years in the UK, far and away the most expensive country in Europe for smokers.' Tobacco companies fear that introducing the plain packaging would prompt many smokers to abandon the premium brands such as Marlboro and Benson and Hedges, and instead switch to much cheaper makes costing 3.50 to 4

Sources Dan Michael, principal engineer, UL Solutions, phone interview, December 12, 2024 John Allen, president & CEO, Product Safety Consulting, Inc, phone interview, September 5, 2025 Michael Haung, mechanical engineer for building materials program coordination, California Office of the State Fire Marshal, phone interview, August 20, 2025 Meet your guide Roy Furchgott has personally tried more than 1,000 pieces of consumer technology and more than 500 apps
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