brigitte bardot cigarette enjoying a coffee and a smoke | hollywoodsinama Opinion | Goodbye to Brigitte

But this was just the beginning

Wells Fargo analyst Bonnie Herzog is bullish on the prospect of HNB products, estimating that Philip Morris' IQOS could displace as much as 30% of the regular cigarette business in developed markets by 2025

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His followers might not have realized that this was actually part of a new, soft-style cigarette advertising technique that promoted particular brands through the social media presence of famed artists, celebrities and top-tier influencers