By Distribution Channel 9.2.3
Jin, L., Richardson, A., Lynch, J., Lorkiewicz, P., Srivastava, S., Fryar, L., Miller, A., Theis, W., Shirk, G., Bhatnagar, A., Srivastava, S., Riggs, D
Heat turns the tobacco leaves yellow and improves the taste of the tobacco when smoked
Specifically, when compared to the EU-based HWL, this general comparative risk HWL (General CR) was expected to decrease perception of risk from snus (H2a), and to increase the difference between perceptions of risk from snus and smoking, such that the relative ratings are more in favor of snus use (H2b)
Cigarettes of this brand have an original design and a filter mouthpiece that has no analogues