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A study by the Indian Council of Medical Research (ICMR) and Vital Strategies, published in the British Medical Journal in May, found that 41.3% of all surrogate advertisements for smokeless tobacco brands in 2023 were aired during the final 17 matches of the cricket world cup (31)

I looked at the price, hmm Cheaper than the other ones

Journal of Medical Toxicology

Chewing tobacco, on the other hand, is a bit more of a niche market

Significant numbers of smokers are now using roll-ups without realising that gram for gram of tobacco they are just as unsafe as ordinary cigarettes, said Professor Dame Sally Davies, the Chief Medical Officer