We found that RYO smokers were less motivated to stop smoking and less likely to make a quit attempt than smokers of factory-made cigarettes. This has important implications for tobacco control policy, given that a key strategy used by governments worldwide to reduce smoking is to raise taxes on tobacco in order to increase the cost of smoking. Kruti Shrotri, Cancer Research UKs tobacco control expert, added: RYO cigarettes are much cheaper, so its not surprising that smokers using these cigarettes are less motivated to quit than those using factory-made ones

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Abolishment of JT's beverage business division on Deccember
We found that warnings illustrating the social risks of smoking and the harm smoking inflicts on innocent third parties, such as children and animals, as well as exposing the tobacco industrys practices, elicited strong negative emotions and were significantly less likely to be selected in choice tasks, Emeritus Professor Phil Gendall, lead author of both studies, said
"Rapidly increasing promotional expenditures for e-cigarettes"